Behind every growing brand is a journey filled with ideas, challenges, and people who believe in the vision.
For The Pastels Shop, this journey reached another meaningful milestone as our founder, Sarini Zainal Abidin, advanced into the Top 10 finalists of Usahanita Digital 2026. A recognition celebrating women entrepreneurs and their use of digital growth to build meaningful businesses.
A Milestone Worth Celebrating
The Usahanita Digital program provides a platform for women entrepreneurs to showcase their businesses, ideas, and digital capabilities.
For Sarini, reaching the Top 10 is more than a personal achievement. It reflects the journey of building The Pastels Shop while continuously exploring how digital platforms can create better ways to connect with customers and grow a local brand.
The journey also included a final pitching session, where Sarini had the opportunity to present her ideas and share the story behind the business.
From Passion to Digital Growth
Digital entrepreneurship is not only about selling products online. It is also about understanding customers, communicating a brand story, and finding creative ways to build a community.
These values are closely connected to The Pastels Shop.
From skincare education and digital content to e-commerce and community activities, the brand continues to explore ways to make skincare more accessible and relevant to everyday life.
Sarini’s participation in Usahanita Digital reflects this continuous journey of learning, adapting, and growing in an increasingly digital business landscape.
A Journey Supported by People
Milestones like this are never achieved alone.
Behind every founder are the people who contribute to the journey, which range from the team and customers to affiliates, partners, and the wider community. The Top 10 recognition is therefore also a moment to appreciate everyone who has supported The Pastels Shop along the way.
From customers choosing to support a local skincare brand to the team working behind the scenes, every contribution has become part of the bigger story.
Looking Ahead
Being part of the Top 10 finalist stage is another meaningful step in Sarini’s journey as a digital entrepreneur. The journey also brings new opportunities, including booth opportunities at MIHAS and MPAJ, giving The Pastels Shop another platform to connect with a wider audience.
For The Pastels Shop, this milestone is a reminder to stay curious, embrace digital opportunities, and continue growing together with the community.
We are grateful to everyone who has been part of the journey and for the opportunity to represent a growing local brand through Usahanita Digital.
Congratulations to Sarini on reaching the Top 10 finalist stage. Here’s to more learning, more opportunities, and more meaningful milestones ahead.